Let's Talk About Staging: Unlocking Your Property's Full Potential
When selling a home or investment property, presentation is everything. With more buyers shopping online first, strong visuals and an inviting first impression can make or break your sale. One of the most effective ways to boost your property’s appeal, and price, is home staging.
The Power of Home Staging: What the Research Says
According to the 2023 Profile of Home Staging by the National Association of REALTORS®:
- 81% of buyers said staging made it easier to visualize the property as a future home.
- 20% of agents said staging increased the offer price by 1 - 5%.
- Properties that are staged typically sell 2 - 3 times faster than those that aren't.
Real Estate Agents consistently report that professionally staged homes attract more attention, better offers, and create emotional engagement from buyers, which is key in today’s competitive market.
What Does Staging Involve?
Staging isn’t decorating, it’s strategic styling. The goal is to highlight your property’s strengths, minimize distractions, and help potential buyers picture themselves living there.
Key elements of successful staging in QLD:
- Decluttering and Depersonalising
- Remove personal items and excess furniture.
- Clean and neutral spaces let buyers imagine the home as theirs.
- Neutral Paint and Modern Touches
- A fresh coat of paint in soft, modern tones like white, light grey or beige.
- Updating light fixtures, cabinet handles, or tapware can modernise a space affordably.
- Furniture Placement
- Staging companies or agents can help layout furniture to make rooms feel more spacious and functional.
- Outdoor Presentation
- In Queensland, outdoor living is a big draw. Style decks, patios or balconies with fresh cushions, plants and a clean BBQ or outdoor dining set.
- Lighting and Airflow
- Queensland buyers love natural light. Open curtains, clean windows, and use mirrors to reflect brightness.
Why It Works
- Buyers in Brisbane, Gold Coast, and the Sunshine Coast are drawn to lifestyle. Staging helps create that emotional "wow factor" and makes your home stand out.
- With higher interest rates and cost-of-living pressures, many buyers are more cautious, a staged home reduces objections and helps justify the price.
Real Results from Staged Properties
From our experience at JK Property Agents, staged properties:
- Attract more buyer enquiries and inspection bookings
- Sell faster, often before auction or at the first open home
- Achieve stronger offers, especially in competitive suburbs
Thinking of Selling?
As a boutique agency, we work closely with you to develop a tailored sales strategy - including styling advice and cost-effective updates that won’t blow your budget.
JK Property Agents can help you stage to sell.
Contact us today for a free property appraisal and discover how we can help you maximise your return.